Ring Protect Plan Promotion Campaign
Client: Ring
Art Director: David Pino
Design, motion and concept: Greta Radzeviciute
In 2023, Ring EU approached Danki to pitch a campaign promoting their Protect Plan, a paid service for existing Ring customers. We worked on the campaign from scratch, including concept, copywriting, casting, photoshoot, and design.
The brief was to highlight three different Ring cameras and provide three different cases how Ring Protect Plan could improve on customer experience with each device (keeping a history of recordings, download options, saving and sharing videos with others).
#1 Share
Case showing how a Ring Indoor Cam could capture special moments you might not otherwise manage to capture with a phone and share them with loved ones.
#2 Capture
Ring Protect Plan allows users to review a history of automatically made recordings even while you’re away or asleep, any time of the day. This specific case features a Flood Light Camera.
#3 Relive
With Ring Protect Plan, recordings could last. Long-term Ring customers could collect an expansive history of recordings, enjoy revisiting special events, appreciate how surroundings change, grow, and evolve. This case included versions showcasing both the Ring doorbell and Stick Up Cam.
Activation Mock-ups
We were further encouraged to explore how the static visuals could translate on larger digital screens around the city.